Concierto, produced by WDAV Classical Public Radio, is America's first nationally distributed bilingual (Spanish-English) classical music program that calls special attention to the contributions to the art form by Latin-American and Spanish composers and performers. With generous support from listeners and organizations, including a grant from the National Endowment of the Arts, WDAV has the opportunity to accomplish important educational, cultural and business goals with Concierto, including:
- Attract a new Spanish-speaking audience to classical music while building awareness of and appreciation for Latin-American and Spanish classical music.
- Build WDAV’s access to – and public radio listeners’ familiarity with – prominent artists of Spanish- and Latin-American heritage.
- Educate listeners by providing background on composers, eras and musical terms. Concierto introduces casual listeners to classical music and offers a free and freely-accessible path to appreciation. The bilingual presentation offers listeners an opportunity to hone or acquire second-language skills.
About WDAV Classical Public Radio
WDAV is one of America’s leading producers of original classical music programming. In addition to producing 156 hours per week for its own broadcast use, the station produces nationally-distributed programs, including World of Opera, Concierto, SummerStages, and, in partnership with ETV Radio of South Carolina, Carolina Live. A service of Davidson College in Davidson, NC, WDAV’s 89.9FM signal reaches a 22-county region centered in the Charlotte, NC metro area and ranging from Rock Hill, SC to Galax, VA. WDAV’s broadcasts can be heard live online 24 hours a day at wdav.org and iTunes, as well as on any iPhone or iPad equipped with the "Tuned In," "NPR Music" or "Public Radio Player" app.